Google claims there are over 425 million users of its free web email service, Gmail. Within that number are at least several million businesses that use a generic Gmail address to contact customers. Google sells an almost identical version of Gmail as part of its online productivity suite Google App, which costs US$5 per user a month. Why should a business use the paid version of Gmail instead? There are seven main reasons which make paying for Gmail a very easy decision. 1. Custom Email Address Businesses that use the free version of Gmail can only send emails as mybusinessname@Gmail.com. Notice how your bank, insurance company and airline never use consumer email addresses....
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