Seven Reasons Why Your Business Needs a Mobile App

A lot of business people wonder if they really need a mobile app for their business. This question is running in their brain everyday. This is because the usage of mobile app by consumers is growing very fast. We found an article written by Melanie Haselmayr, transparenthq founder. Melanie is an analyst specialized in technology trend in business. The key point is own mobile app is not the issue of the size of business anymore. You are not necessary to have the same size as Walmart or Bank of America that need mobile app.  Below is what Melanie explained clearly. If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level. In case you are

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Five Reasons Your Business Needs a Mobile App

Recently we found an article of Silvio Porcellana is the CEO and Founder of mob.is.it, which is very interested. This really answer the questions of many business people if we really need our own mobile apps. The statement is starting from why we do need mobile app. Below is what Silvio addressed: If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting over 2 million applications as of 2015. It seems in fact that more and more small and medium sized businesses are looking to capitalise on this growing trend by developing a mobile application of their own, but how could your business really benefit? Well considering over 70% of people in the UK own a smartphone and download applications on a regular basis, you could potentially be missing out on a fair chunk of business, so if you’re interested in joining the mobile app train, let’s see what we can expect. APPS ARE AN EFFECTIVE

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