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Category: Zendesk Stories

Why live chat benefits everyone

These days customers want to find answers online, until they feel the need to talk to a human. They expect an answer that is not just right, but lighting-fast. This is where live chat comes into play. It is a very useful tool meeting the needs of a demanding and connected customer. Chat is the best, because it is personal and digital at the same time. This means real-time human interaction on a computer or a mobile device. No need to speak on the phone out loud about your problems and no long hold periods. It’s easy to see...

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Ways to improve your online customer service

When it comes to online customer service, the fundamentals remain the same while many of the specifics undergo dramatic changes. Great customer service can be a challenge on online because of the lack of face-to-face contact. Many of us know the saying that a happy customer will tell one or two people and an unhappy one will tell 10. In online unhappy customer might not just tell 10 people but they might also write about their bad customer service experience on their blog, post comments on social media or criticize you on forums or other similar places. And worse,...

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5 Tips for internal help desk management

Many people think that the closer the help desk is the slower the support seems. However, response times relation to distance isn’t always consistent. Internal support may not be well documented or communicated, so it may seem unclear or undefined. This can cause employees receiving support to have no expectations at all or too many expectations. Either way, it can be difficult to know what expectations they will have. When you don’t know what your user expectations are, you will have no idea how to meet them. When this happens, help desk personnel will often just go about their...

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5 Tips for better Customer Experience Management

There is already one article about why you should be interested in customer experience management. Now we are going to give you six tips on how you can benefit customer experience management even better. Providing great customer experiences can help create loyal brand advocates, who are more likely to spread positive word of mouth about your brand. With these tips, you can improve and further de velop customer experience. 1. Create a clear customer experience vision A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result. That’s why it’s important for an organisation...

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Utilizing customer empathy in CRM processes

Companies like Uber and Square are innovative digital companies, that utilize a secret weapon in their industry – empathy. Companies like this are often called digital disrupters. They are pushed to the customer forefront by having empathy for customers dealing with bad systems and processes. Especially in CRM processes, a little bit of empathy can go a long way. According to a public report by Gartner in 2016, through 2020, businesses that reflect empathy towards their customer in some way when deploying their CRM technology, are three times more likely to fend off a digital disrupter. This requires full...

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Zendesk pricing

Zendesk offers different pricing plans for its various modules. Plans are month-to-month or annual. Annually billed options are always little bit cheaper than monthly billed. With five different Zendesk Support plans and plenty of add-ons available, it’s easy to get what you need from Zendesk for a price you can afford. Pricing plans are so customizable that virtually any company can find one that fits their needs and budget. You just need to figure out which perks and modules you really need and which ones aren’t essential for your business. You also can start, stop or make changes to...

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4 things to know before choosing a help desk software

It can be tricky to determine what is the best software to serve your customers. Software Advice surveyed IT professionals to understand what people value in help desk software. They reported that Zendesk was a clear market leader in Help desk technologies. The market share is currently 68.7 percent. Customers reported that Zendesk’s great interface, extensive automation, live chat support and self-service channel-building tools make it a great customer service platform with all the right pieces. Despite this, you know what is best for your company. While Zendesk is a very recommended solution, there are a lot of options...

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Why you should be interested about customer experience management

Everything has changed in the business environment during of the last 25 years. Competition has got much more intensive. Customers are no longer passive recipients in corporate communications, but they are active participants in business and social communal counterweight. The focus of marketing communication is changed from mass marketing to real-time and targeted communication. CEM stands for Customer Experience Management. It is important to notice that CEM is whole different thing than CRM (customer relationship management). Where CRM focus describes and model client processes, tries CEM understand the importance of encounters to the customer. CEM is about knowing your...

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What is CRM software?

Customer Relationship Management (CRM) software allows companies to stay close to their customers by managing the relationship in all aspects. This includes the entire customer lifecycle: first contact, ongoing inquiries, lead nurturing, conversion, renewal and long-term interaction. CRM is not only about closing sales and chasing leads, it goes far beyond that. Zendesk is very smooth to integrate with CRM software packages. Ideally, organizations have total management of their sales and marketing tools in one place, integrated with their help desk. This results in better customer service, and better customer relationships. Not just a database Especially small businesses think...

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