Zendesk success stories

Zendesk has numerous success stories, but now we are going to look at two of these stories more closely. This article introduces South-Korean video game company called Nexon and Thailand based hotel group Minor Hotels. We take a look at what problems they have had before and how both of this companies have benefited on Zendesk.   Nexon is a South Korean video game company, formed in 1994, that specializes in online games for PC and mobile. Company offers more than 100 titles in over 190 countries, mostly free-to-play PC games. Nexon have a customer support team in California,...

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Get more conversions with chat

According to Zendesk, adding live chat can increase website conversion rates by 29 percent. In addition, it’s possible to further optimize chat channels and increase conversions with chat conversion tracking. Conversion tracking allows you to see how many of your conversions were affected by chat and even which agent was involved. Chat analytics allows you to meet your customer needs more effectively and increase sales. Here are four things that are improved by conversion tracking. Defining and tracking goals Zendesk Chat allows for chat conversion tracking, which helps you track chats that influenced a customer and helped them complete...

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How to scale your customer service support

It doesn’t matter how fast your business is growing, you have to be always able to keep your customers happy. Growth doesn’t just mean increasing the number of customers. Growing your business can’t never be a excuse for lower customer service.That means you have to provide great customer service as you scale. Scaling your company requires operational excellence, the right technology, and a dedicated team. Without good planning your customer support organization can start to crumble. To make sure you’re continuously delivering and maintaining the best customer service, one of the keys to success is to create an effective...

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4 Tips for improving support

Solving customer problems can feel like having superpowers. Not all heroes wear capes, but it would be nice to gift capes to customer support agents. To sharpen your customer support superpowers, here are four tips to keep in mind when offering customer support. Make a good first impression Making a good first impression is always important. When your customers contact you, the way you respond could be their first or only impression of your company and brand. If the customers have a bad experience, they are likely to get a negative view of your company. Zendesk says their brand...

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How to make your customer support more personalized

There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s delivering personalized customer service. Delivering personalized customer service means adding a familiar, human touch to every interaction. Anyone who contacts your business should be treated humanely and pleasantly by your team. In its simplest form it may be just using the customer’s name. That might sound easy but in online it’s not always. Personalized customer service helps your business stand out. In fact, a study by Digital Trends showed that 73% of customers would...

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3 ways to improve your self-service

Self-service is a recent trend in the customer service nation. A majority of customers would rather figure things out on their own than reach out to a customer service representative. Because of this, companies are expanding their online self-service capabilities, in order to deliver the support experience that customers demand. Better availability of online self-service allows agent’s to use their time more efficiently, as they can spend more time where it’s truly needed. Online service can be described as a win-win situation. Customers experience less friction, and companies curb costs by deflecting agent-assisted interactions. Here are three ways you...

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Zendesk talk

Even in the age of email and social media, customers still prefer to use the phone for communicating with companies. Still in these days many people appreciate companies that make the investment in providing quality support over the phone. A phone conversation is a powerful way to solve a problem. When customers get help over the phone, agents can resolve complex issues faster and deliver personalized support. Research continually shows that the phone channel results in higher customer satisfaction. Zendesk Talk is cloud-based call center software that helps companies provide more personal and productive phone support. It’s built right...

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Proactive customer support

Would it be helpful if you had a way to reach out to your customers before they need to reach out to you? Proactive customer support is one of the biggest customer service trends right now. Proactive customer support is about identifying and resolving customer issues before they become problems. Proactive support also involves identifying ways in which a customer experience can be enhanced without the customer asking for it or even knowing that it’s possible. The truth is, we humans are notoriously bad at asking for help. We may need assistance, but unless it’s easy to come by,...

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How customers benefit from Zendesk Guide

Up to 73% of consumers say that they want the ability to solve issues on their own, which is why companies do their best to provide a customer experience that is tailored to self-service. Even so, there are surprisingly many businesses who admit that implementing self-service isn’t a top priority, or it’s something they just can’t get around to do. Companies who use Zendesk Guide for their self-service needs have reported benefits such as reduced operational cost, improved agent productivity, and increased customer satisfaction. For a better look into the benefits of self-service, here are three customer stories that...

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