Forty-two percent of people worldwide have a smartphone, and 87 percent of smartphone owners use messaging. Let those numbers sink in for a minute. Customers overwhelmingly want to interact with businesses on the same messaging channels they use in their personal lives. They’re also looking to connect with brands through live chat on their web and mobile apps. Messaging already had the highest customer satisfaction score of any support channel before COVID-19, with a CSAT of 98 percent. And now, with consumers quarantined at home and relying on technology to communicate even more, the amount of time they’re spending on...
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