Launching the region’s first digital wealth management platform, StashAway’s main value proposition is robo-advising services. While carefully designed algorithms guide its user investment journeys, human communication is what builds customer trust. This trust has helped StashAway grow into one of Southeast Asia’s largest digital wealth managers. Using Zendesk to deliver an omnichannel experience and integrate with local messenger apps, each StashAway agent can now process 80% more tickets every week. “Being able to integrate Zendesk with WhatsApp and local social messenger apps is key for us to provide customer communication that feels familiar and at home, in every market we enter.” ...
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