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3 essential customer service metrics you need to measure

What’s the best way to track how well we perform in customer service? Customer service metrics are valuable, but which ones do we rely on to effectively measure our success and guarantee that we’re making smart business decisions? What customer support metrics make a difference when it comes to ensuring customer satisfaction? Top three types of customer service metrics: Customer relationship metrics Agent performance and efficiency metrics Team performance and efficiency metrics You can learn all about them in Customer Service Metrics That Matter, our guide to getting the most out of your customer service metrics. How to measure customer service metrics A quick,...

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How an omnichannel customer experience contact center works

Find out how an omnichannel customer experience can streamline your contact center operations and make life easier for both customers and agents. Digital communication has never been easier, nor more imperative. We can connect with remote coworkers over Zoom, chat with friends on Facebook Messenger, receive text updates about a food delivery, and ask Alexa to order more toilet paper. Meanwhile, many contact centers are still relying solely on phone and email for customer service. While those channels are still important, there’s a lot more that you can be doing to help your customers in this digital, distributed world. With...

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Better customer analytics

Customer behaviour analytics refers to data sourced from the various touchpoints of customer relationships. Now, more than ever, the customer journey is complicated. Attempting to map out a customer’s journey might feel like a disjointed scavenger hunt. Of course, it doesn’t have to be. A modern customer behaviour analytic strategy should keep you on top of the big data that informs your support strategy, product roadmap, marketing campaigns and sales efforts. Here are 3 kinds of relevant behavioral analytics to look out for, and why they’re important for your business. Customer experience analytics Customer experience analytics can be harnessed...

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When does a business need an omnichannel customer service strategy?

It’s not difficult to imagine why customers and businesses would be interested in having seamless conversations across channels, but it’s perhaps less obvious why they would proactively move a conversation from, say, Facebook Messenger to their own mobile app, or from their website to WhatsApp. Here are a few scenarios where changing channels might come in handy: 01 When businesses want to authenticate customers to perform sensitive operations Consumer chat apps like Facebook Messenger and WhatsApp are great because they’re so accessible, but sometimes brands need to have private conversations with their customers. Let’s say you’re a bank or insurance...

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5 signs it’s time to consider an omnichannel solution

5 signs it’s time to consider an omnichannel solution If any of these scenarios sound familiar, it may be time to consider a more robust solution for your customer service. 01 Your customer experience is inconsistent across channels A customer who reaches out on social media should get the same great service as a customer who sends you an email. Being accessible builds trust and increases customer loyalty. Omnichannel allows you to provide a consistent, seamless experience on any channel, not just the channels that get the most volume. 02 Agents are switching between solutions Managing multiple systems is one of...

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