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Category: Zendesk Stories

Providing 24/7 customer support

Nowadays customers are becoming more and more demanding. Making business is also becoming increasingly international. It is not unusual that even a small company has customers all around the world. For example due to these factors it isn’t anymore enough to provide great customer service and support within business hours. What truly matters these days is your ability to offer 24/7 service and support to your customers. 24/7 support means a support service that is provided 24 hours a day and 7 days a week all year round. Businesses should ensure that they don’t allow geographical boundaries or time...

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Measure success with the right self-service analytics

It is known that self-service helps in scaling support operations, and that self-service portals keep customers happy. You might have already launched your own self-service platform and incorporated workflows to keep it useful and dynamic. You also might already see some positive impact on your organization, especially your support team. However, it is important to try understand where you are headed. One of the best ways for this, is to know where you have been. If you are in the early stages of launching your knowledge management platform and you are not sure how self-service is affecting your customer...

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How SEO can benefit your customer service

SEO, Search engine optimization,  isn’t it something your marketing department is always interested in? For long time that have been the case. New growing trend is to break walls between different departments. It has been noticed that collaboration between many kinds of teams is often very beneficial. Customer support team have a lot to give other teams and also the other way around. Example, customer support team can learn on marketing department how to advantage SEO better on customer servicing. People tend to prefer searching for solutions to their problems on Google or a company’s website first, before contacting...

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Building a support operations team

During company growth and rapid change, it is important to keep delivering exceptional customer service. The key for doing this is very often providing operational support to your customer support team. Your agents might be great at customer service, but this doesn’t mean they can do everything. They will eventually need support, especially if your company is growing. When the time is right, you bring in support operations: a team of experts whose job is to provide agents with the tools they need to do their job. Determining the exact time to do this can be difficult. How can...

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Zendesk success stories

Zendesk has numerous success stories, but now we are going to look at two of these stories more closely. This article introduces South-Korean video game company called Nexon and Thailand based hotel group Minor Hotels. We take a look at what problems they have had before and how both of this companies have benefited on Zendesk.   Nexon is a South Korean video game company, formed in 1994, that specializes in online games for PC and mobile. Company offers more than 100 titles in over 190 countries, mostly free-to-play PC games. Nexon have a customer support team in California,...

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Get more conversions with chat

According to Zendesk, adding live chat can increase website conversion rates by 29 percent. In addition, it’s possible to further optimize chat channels and increase conversions with chat conversion tracking. Conversion tracking allows you to see how many of your conversions were affected by chat and even which agent was involved. Chat analytics allows you to meet your customer needs more effectively and increase sales. Here are four things that are improved by conversion tracking. Defining and tracking goals Zendesk Chat allows for chat conversion tracking, which helps you track chats that influenced a customer and helped them complete...

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How to scale your customer service support

It doesn’t matter how fast your business is growing, you have to be always able to keep your customers happy. Growth doesn’t just mean increasing the number of customers. Growing your business can’t never be a excuse for lower customer service.That means you have to provide great customer service as you scale. Scaling your company requires operational excellence, the right technology, and a dedicated team. Without good planning your customer support organization can start to crumble. To make sure you’re continuously delivering and maintaining the best customer service, one of the keys to success is to create an effective...

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4 Tips for improving support

Solving customer problems can feel like having superpowers. Not all heroes wear capes, but it would be nice to gift capes to customer support agents. To sharpen your customer support superpowers, here are four tips to keep in mind when offering customer support. Make a good first impression Making a good first impression is always important. When your customers contact you, the way you respond could be their first or only impression of your company and brand. If the customers have a bad experience, they are likely to get a negative view of your company. Zendesk says their brand...

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How to make your customer support more personalized

There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s delivering personalized customer service. Delivering personalized customer service means adding a familiar, human touch to every interaction. Anyone who contacts your business should be treated humanely and pleasantly by your team. In its simplest form it may be just using the customer’s name. That might sound easy but in online it’s not always. Personalized customer service helps your business stand out. In fact, a study by Digital Trends showed that 73% of customers would...

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